Astell & Kern Package Design Concept Proposal
Édŏmo
The moment of possession of the most precious one.
This project is a package design concept development for Astell&Kern. Astell & Kern is a premium portable hi-fi audio system brand that plays high-resolution Mastering Quality Sound (MQS) as it is, with a range of portable players, high-end earphones and headphones, cradle, and CD ripper. Issue points derived from the existing Astell & Kern package and three important keywords that make up Astell & Kern, Superiority, Craftsmanship, and Ultimate, were divided into technology, philosophy, and experience aspects to define the new brand essence. While maintaining brand identity in the existing dark and heavy-feeling package, the project tried to convey Astell & Kern's unique appearance through a new concept proposal. 'Édŏmo' is a Latin word that means 'subjugate' and 'conquer'. This conceptual metaphor expresses the moment of possession of the most precious one.
A. HEXA
B. HOLY STONE
Concept Design
In-house
2017
Credit.
Jung Hyun Sohn
